G'day, I'm Michael Ofei. I'm an Editor at Semrush, covering the future of search and what it means for how brands get found.
Most of the advice around this has a shelf life of about a month. I pay more attention to what lasts. The technology keeps reinventing how we find, decide, and trust, but the questions underneath are old. History rhymes.
I've worked in SEO and content since 2013, building editorial teams and running (and selling) websites. The thread through everything I write is one question: why do some things get found, trusted, and remembered, while most disappear?