G'day, I'm Michael Ofei. Lead editor at Semrush, where I use words to clarify thinking, shape narrative, and build influence — across articles, video scripts, presentations, internal memos, whatever the idea demands.
Right now most of my energy goes into AI search: what happens when the way people find things fundamentally changes. I'm writing the foundational content for how Semrush talks about this shift.
I've practiced SEO and content marketing since 2013 — consulting, building editorial teams, managing (and selling) websites. I also think WAY too much about why some content gets remembered and most doesn't. That question runs through most of what I write here.
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