I'm drawn to things that disappear into use.
Tools that don't demand attention. Words that create clarity instead of noise. The kind of craft where you notice the effect, not the effort.
This shows up in two ways for me: writing and building software. Different practices, same instincts. Strip away until what remains actually helps someone think or act more intentionally.
I've spent 10+ years in editorial, most recently leading content at Backlinko. That work taught me how words can either clarify or clutter. The best writing doesn't show off; it gets out of the way.
Now I'm applying the same principle to software. Building tools for the Apple ecosystem. Simple, local-first, opinionated. Things that mirror your life back to you without trying to optimize it.
I take great joy in building with Claude Code. I'm not a software engineer. The tools have changed who can make things.
This site is where I think in public. No schedule, no newsletter. Just essays when I have something worth sharing. Subscribe via RSS if you want to follow along.