Most content teams can tell you what they spent. Few can articulate what they built. This framework values a content library as a business asset — across five views, for five different conversations. Includes an interactive calculator you can run with your own data. Read the essay for the philosophy behind it.
See what your search impressions are worth, weighted by SERP feature and business relevance. Turns a vanity metric into a number you can use in budget conversations. Read the essay for the thinking behind it.
Find the central idea that makes your content memorable instead of just helpful. Work through four questions to surface your through-line, draft candidates, then test them against five criteria. Generates a tailored Claude prompt from your inputs.
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