I’m Michael Ofei. I turn first-hand experience into trusted media.
I work with brands that have something worth saying and want to be known for it. I can lead the editorial direction, make the content myself, or do both.
Currently: Making long-form videos for Backlinko and developing an independent series about language and belonging.
“What sets Michael apart is his ability to dive deep as an expert writer while also guiding the team as our editor.”
Selected writing
- The Lens Method How to use expert perspectives without losing your own point of view.
- Why Your Brand Needs a Content Perspective What your brand believes, beyond its strategy and tone of voice.
- Content Teams Don’t Have a Speed Problem Why faster production leaves the hardest editorial problems untouched.