Writing

Essays about content, AI search and what I learn from making things.

2026

  1. The IC CeilingWhat content job listings suggest about growing your career without moving into management.
  2. Why Your Brand Needs a Content PerspectiveWhat your brand believes, beyond its strategy and tone of voice.
  3. The Impression EconomyA working proposal for valuing search visibility that does not lead to a click.
  4. It All Starts with WritingWriting gives you a chance to test the argument before you spend time producing the content.
  5. Content Teams Don’t Have a Speed ProblemWhy faster production leaves the hardest editorial problems untouched.
  6. What LLMs Actually See When They Read Your PageHow AI systems process web content, what the research suggests, and where the evidence is still uncertain.
  7. The Content LibraryHow keeping and developing your ideas can make them useful beyond the platform where you first shared them.
  8. The Tour MethodDevelop one strong piece, then adapt and share it in several formats over time.
  9. Story TriggersThe patterns I have been studying to understand why some stories hold our attention.
  10. Building a MirrorWhat shipping my first app taught me about time, awareness and becoming a builder.
  11. Why Helpful Content Gets ForgottenSolving a problem does not always make you memorable. An argument gives people something else to remember.
  12. Speaking Expands, Typing CompressesWhy speaking my prompts helps me explain more of the reasoning behind a request.
  13. Claude Code for WritersHow working with project files and written instructions changed the way I use AI for editorial work.
  14. The Lens MethodHow to use expert perspectives without losing your own point of view.